In marketing your business, what makes you powerful are the professionals with whom you surround yourself. Not only are other experts a good source of referrals for you, but the relationships you foster pay dividends in other areas of life. Having a persona that people can relate to is one of the easiest shortcuts to building a relationship. The professionals of SMR have been very blessed to have many lasting relationships. We feel it’s because we practice what we preach. Relationship marketing focuses on nurturing ongoing relationships with customers, instead of strip-mining prospects for one-time purchases. It boils down to creating a stronger emotional connection with existing customers and turning them into loyal advocates. Not only is this more fun, it’s much more profitable. Selling to someone who knows, trusts, and likes you takes fewer resources than selling to strangers. SMR has gotten tremendous mileage out of turning our human individuality into a remarkable brand. Now, we’re ready to start a relationship with you.
Clients
From start-up and roll-out of new developments to turnaround and repositioning of troubled communities, we’ve helped many friends along the way and have experience in a myriad of senior housing owner/operator transactions. Please contact us for a list of clients/references.
Connections
- AAAA American Association of Advertising Agencies
- AAF American Advertising Federation
- AAHSA American Association of Homes and Services for the Aging
- ABWA American Business Women's Association
- ACSH American Council on Science and Health
- AIGA American Institute of Graphic Arts
- ALFA Assisted Living Federation of America
- AMA American Marketing Association
- BCP Business Continuity Planners
- BMA Business Marketing Association
- CPRF Council of Public Relations Firms
- DMA Direct Marketing Association
- GAG Graphic Artist Guild
- GICC Greater Indianapolis Chamger of Commerce
- IABC International Association of Business Communicators
- IAC Indianapolis Advertising Club
- IANPH Illinois Association of Non-Profit Homes for the Aging
- IPC Indianapolis Press Club
- IPREX International Public Relations Exchange
- ISCC Indiana State Camber of Commerce
- LACP League of American Communications Professionals
- MAGNEJ Marketing and Advertising Global Network
- MTWA Midwest Travel Writers Association
- NAAD National Association of Advertising Distributors
- NAHB National Association of Home Builders, Senior Housing Council
- NFIB National Federation of Independent Business
- NIRI National Investor Relations Institute
- OAA Outdoor Advertising Association of America
- PEN Poets, Playwrights, Editors, Essayists and Novelists
- PRSA Public Relations Society of America
- SHSMD Society for Healthcare Strategy and Market Development
- TAAN Transworld Advertising Agency Network
Charities
- At SMR, we believe it’s the people we touch and the good things we do that matter most. We feel obligated to use our skills for the good of our community. Therefore, we donate thousands of hours a year to pro-bono work for charities, hold leadership positions in a wide array of not-for-profit organizations and volunteer time, talent and treasure to community causes. Quite simply, we strive to give first, take later, and exceed expectations.
- AAF Indianapolis Special Interest – Trisha Smith, Committee Chair
- Ambassadors for Children – Paul Burkhart, Past Board Chairman
- American Cancer Society - Trisha Smith, Committee Chair
- Boys & Girls Clubs of Indianapolis – Paul Burkhart, Committee Chair
- Family Services of Central Indiana – Paul Burkhart, Past Committee Chair
- Gary Brackett Impact Foundation – Paul Burkhart, Board of Directors
- IU Alumni Association – Paul Burkhart, Advisory Board
- I-STAR Community Advisory Council – Paul Burkhart, Past Committee Chair
- Kidsplay Community Theatre - Trisha Smith, Board Member/Choreographer
- PSI, Patient Services Inc. - Jan Paul Storey, Board Secretary
- Roncalli High School – Paul Burkhart, Athletic Booster
- Saint Barnabas Men’s Club – Paul Burkhart, President
- Southside Catholic Business Professionals – Paul Burkhart, Director
