Senior_marketing_resource_l


Reaching the senior demographic requires a bit of finesse. You must carefully consider whom you are targeting and what might appeal to them before launching a new campaign. Here we present a brief selection of key resources which may help you in understanding the dynamics of the mature market. As a senior housing and care provider we hope you will apply this knowledge to the outreach, acquisition and retention of seniors. One of the goals of SMR is to be the resource vehicle that connects people to professionals that are knowledgeable and sensitive to the needs of the maturing and aging population. Check back here as links to more sites will be added in the future.

Associations

Associations

 

State

Book Store

Articles

 

Periodicals

  • Subject: Generations
    • Generations, Strauss and Howe
    • Old Books, Rare Friends, Leona Rostenberg and Madeleine Stern
    • Social Forces in Later Life, Atchley
    • The Age Wave, Ken Dychtwald, PhD and Joe Flower
  • Subject: Retirement Industry
    • AASHA publications | http://www.aasha.org (AAHSA Resource Guide- an online catalog)
    • American Demographics periodical magazine
    • America's 100 Best Places to Retire, Richard L. Fox
    • Building a Positive Image: A Public Relations Handbook for Aging Service Providers, Arthur M. Smith
    • Contemporary Long Term Care magazine
    • Developing Retirement Communities, Paul Gordon
    • Nursing Homes- Long Term Care Management magazine
    • Serving the Ageless Market, David B. Wolfe
  • Subject: Leadership
    • Blown to Bits: How the New Economics of Information Transforms Strategy, Philip Evans/ Tom Wurster
    • Developing the Leaders Around You, John Maxwell
    • Discovering the Soul of Service, Leonard L. Berry
    • Good to Great, Jim Collins
    • Servant Leadership, Robert K. Greenleaf
    • Six Disciplines for Excellence, Gary Harpst
    • Stewardship, Peter Block
    • Synchronicity-The Inner Path of Leadership, Joseph Jaworski
    • The 21 Irrefutable Laws of Leadership, John C. Maxwell, forward by Zig Ziglar
    • The Paradox of Success, John R. O'Neil

Research

Workshops

  • Recent workshops and webinars include the following topics:
    • Trends in Senior Housing and Services
    • Getting Back to the Basics of Selling to Seniors
    • Market Feasibility
    • Referral Source Selling
    • Cause Marketing
    • Public Relations: Crisis PR vs. Advertising PR
    • Using the Web as a Marketing Tool
    • Generational Marketing
    • Developing Community-based Senior Programs

    •        Contact us to request more info or to schedule a workshop.

Happenings

This is where you’ll receive all the latest information on the happenings within the senior housing and care industry. Check back periodically for the latest news you can use.

  • Industry Developments
    • U.S. Government changes to senior benefits impact to senior housing industry. Contact us for details.
  • Job Openings
    • In today’s environment, sales success will go to the salesperson who really understands why people buy and can help people make the right purchase decision. Salespeople of this caliber stand to benefit from possible changes ahead because there will be more business for them as their competition falls by the wayside. If you have these qualities, we want to here from you. Or if you know of a talented individual that fits this description, let us know.