These days it’s tough enough to get money let alone immediately hit projections to see return on investment.
Without proper research, the profile of those who are to be attracted to your new development can differ greatly from demographic data. Consequently, slow fill-rates can put meeting pro forma at risk and absorption can fall significant short of developer and banker expectations. With SMR, marketing starts before the acquisition of land. We serve as your research, development and sales partner for your new or expansion projects. We stay through the life of your venture –adding value. This allows you to focus on development by helping market and sell units before they are physically completed.
We understand developers…
- Site selection rural vs. urban
- Obtain approvals, financing land
- Public opinion/reputation concerns
- Compliant with zoning/building regs
- Tasked with utility hookups, taxes/fees
- Pro forma obligations/rate-of-return
- Structure build/value-added amenities
- Pledged to environment give-back
- Site growth/appreciation potential
- Selling master plan vs. scattered sites
- Commitment to take-down schedules
- Longevity, maintained look/feel
We can help ...
- Feasibility/demand studies
- Competition analysis
- Primary market demographics
- Pro forma forecasting
- Public relations
- Naming, strategic branding
- Directionals, site signage
- Sales center, kiosk/displays
- Floorplans, elevations, maps
- Pre-sell, phasing, fill-up plans
- Ground breaking, openings
- Locate/train qualified sales staff
- Database, lead generation
- Website, sales collateral
Talk to a consultant that has experience in your market and type of housing program.
Contact SMR today.
