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Marketing for the Not-For-Profit Senior Care Communities

The not-for-profit sector has long been an integral part of our society. Senior housing providers come from organizations whose commitment to meeting unmet needs are grounded in their missions of service and history of compassion - where quality and innovation, not earnings or stock prices, are the barometer for success. Yet, generating funding to improve or expand services that change lives is proving more difficult these days. Look to SMR for time-tested, innovative marketing, communication and sales disciplines that deliver strategies and tactics that keep a fresh flow of highly-qualified, motivated prospects in the pipeline; build and maintain occupancy levels; meet sponsor obligations and fulfill your organization’s mission.

We understand Not For Profit …

  • Commitment to mission, values
  • Community, faith-based sponsors
  • Tailored to meet needs not economic goals
  • Moral responsibility, ethics
  • Accountable to Donors, Board
  • Access to tax-exempt capital
  • Charitable endowment, fundraising
  • Reinvest earning into mission
  • Perception of quality programming
  • Farsighted, built for the long haul
  • Person-centered care, age in place
  • Low-cost setting, investment buy-in

We can help ...

  • Market segmentation
  • Competition / share analysis
  • Focus groups / interviews
  • Branding / PR planning
  • Auxillary program development
  • Qualified consumer/donor database
  • Direct mail, website, collateral
  • Media plan/buy/placement
  • Event planning/open houses
  • Co-op, gift-giving, sponsorships
  • CRM/sales conversion training
  • Lease-up analysis, fill-marketing

Talk to a consultant that has experience in your market and type of housing program.
Contact SMR today
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