Selling senior housing is different from selling anything else. It involves selling not only the location but also the services and intangibles that go along with it. Continuing care communities, supportive living facilities, independent living garden homes, golf and waterfront communities, and high-rise developments each require different sales techniques and processes. Different types of buyers are attracted, committed and ultimately converted to purchase through very different approaches. But they all have one thing in common… each buyer makes their decision based on emotion…and that’s where SMR comes in. We specialize in finding and connecting you with the right people; and through one-to-one relationship marketing techniques we help you sell a lifestyle instead of real-estate.
We understand Sales …
- Finding qualified prospects
- Building relationships
- Traffic/tour/follow-up commitments
- Accountable for census/occupancy
- Obligations to customer/company
- Continuum of care vs. skilled nursing
- Adjusting to varying sales cycles
- Lead-to-lease closing ratios
- Effective sale tools necessity
- Current on industry developments
- Referral source/outreach demands
- Continual 24/7 lead capture
We can help ...
- Marketing/sales audit
- Competitive mystery shop
- Lead bank/reps renewal
- Sales coaching, tips
- CRM/sensitivity training
- Qualified database/direct mail
- Volume traffic generation
- Sales collateral / e-newsletters
- Media advertising campaigns
- Referral/outreach programs
- Industry development notification
- Staff recruitment/placement
Talk to a consultant that has experience in your market and type of housing program.
Contact SMR today.
