That’s nearly 8,000 new seniors every day - and that number is estimated to double by 2030. Many marketers believe selling is simply a numbers game. During slower economic growth experience indicates it will take more prospects in the sales funnel because more will drop out, and opportunities will be smaller. But is this really the role of a mature marketer? SMR believes a deep understanding of the mindsets, decision making processes, attitudes and beliefs of mature consumers is required. These folks have spent their lifetime exposed to advertising and are wary of shallow approaches, especially to major purchases like their choice of retirement living. It’s also increasingly difficult to convince fiscally conservative seniors to part with their largest asset in a declining or flat market. SMR has learned effective sales come from building trust with a loved one facing a dramatic change. Relationship marketing is the key. SMR has learned how to tell a story; we show real, active, involved people they might want to meet; our headlines states a benefit and our copy demonstrates it. In the time it took you to read this, you could be wishing another senior a happy birthday.